Founding cohort · 6 spots

You've clocked in for someone else's dream long enough. Time's up.

A 90-day group experience for corporate high-performers who want to launch a purpose-driven business without burning their life to the ground.

Apply for a spot → Next cohort starts Monday, Sep. 21st
Employee Access Clocked out
YOU
Sr. Manager, Corporate Strategy
Purpose-Driven Founder, in progress
ID 09214 Day 01 / 90
The Problem
  • You're capable and proven in corporate. You just don't care the way you used to.
  • You're taking a look at your life and asking "is this it?"
  • You know you're capable of more. And if you're honest, you're starting to resent yourself for not having the courage to do something about it.
Your inner dialogue
  • "Is this really what I'm meant to do with my life?"
  • "I can't imagine working here for the next 20 years"
  • "What if I try something else and it doesn't work?"
  • "What if I become the person who had a great career and fumbled it?"
  • "Maybe I should just be grateful that I have a job that pays the bills"

Good salary. Strong Title. Nice House. Dead Eyes. Empty Soul.

The Solution

Isn't to light your laptop on fire and punch your boss in the face. It's not to "burn the boats", gamble the mortgage, and burn your entire life to the ground.

Instead, it's time to take messy, bold action to get the business of your dreams out of your head and into the world. But you can do that in a much safer, more sustainable way than what the motivational internet gurus will tell you.

Everything changes when you stop waiting to take action until you are "ready."

The framework

Three common obstacles keep people stuck. Three quests help you overcome them.

01 of 03
The Obstacle

Fear of Failure

"What if I look stupid"

The Quest

Build Unstoppable Confidence

  • You're used to exceeding expectations on your annual review. The idea of failure is foreign to you.
  • Because no purpose-driven business survives if you melt into vanilla soft serve every time someone tells you "no."
02 of 03
The Obstacle

Corporate Conditioning

i.e. Risk aversion and permission seeking

The Quest

Create Your New Identity

  • Years of corporate conditioning have rewarded you for playing it safe. It's time to shift from employee mindset to entrepreneur.
  • We will build you a new blueprint, cleanse that corporate conditioning, and map out what feels most aligned for your next chapter.
03 of 03
The Obstacle

Idea Overload

Analysis paralysis

The Quest

Create a Clean Commitment

  • The "Business Ideas" note on your iPhone has become a graveyard of broken promises.
  • You will make a clean commitment to ONE idea and take messy, imperfect action on it.

You will be given everything you need to help you accomplish each quest.

  • 9 missions.
  • A weekly group coaching call.
  • The private Whatsapp group with other cohort members.

You'll be doing this alongside like-minded peers so you can share wins, celebrate your messy actions, and cheer each other on.

The Promise

Let me be clear, this program will probably not replace your corporate salary in 90-days. That would require selling pictures of your toes on the internet. This program is designed to help you stop wondering "what if" and instead, earn your first purpose-driven dollars.

You will know that you can get paid delivering a product or service aligned with your purpose because you'll have already done it. After that, you're just turning up the volume.

By the end of 90 days, you'll have completed the 9 missions, launched your purpose-driven business, and stacked powerful proof.

Most importantly, you'll have become the kind of person who takes action on their dreams instead of quietly resenting yourself for not trying.

Why Purpose-Driven?

Starting a business will challenge you. Paid on Purpose is for people launching purpose-driven businesses because those with a strong WHY can overcome any HOW. If your idea isn't aligned with your purpose, you'll be excited on day one and quiet by week six. A strong why is the fuel you burn once the motivation runs out.

Example: Scaling Airbnbs on the side could be a one-way ticket to burnout if you don't care about real estate or creating beautiful spaces. But if interior design and staging rentals aligns with your purpose, the same business could be the most aligned decision you've ever made.

If you're wondering if your idea qualifies as purpose-driven, let's chat.

The fit

This isn't for everyone.

This isn't for you if
  • You watched one dropshipping video on YouTube and thought, "That looks like an easy way to make money."
  • You only want to scale and exit, and don't care if your business actually helps anyone
  • You've got a PhD in pessimism: new idea, instant dissertation on why it won't work
  • You love hustle culture and think that starting a business will make you look cool

But if you're a capable human who wants their work to mean something again, and is willing to take messy action before you feel ready, this was built for you.

The rhythm

A 90-day sprint where everything builds upon itself.

Structured enough to keep you moving, open enough to let your genius shine through.

90Days, start to business launched
12Weekly 60-min group calls
9Missions across 3 quests
6Spots, founding cohort
Proof

Purpose-Driven Success Stories

Paid on Purpose is a new program. Gregory's mission to help people launch purpose-driven businesses is not. He has worked with 200+ clients ranging from senior executives in Fortune 500 companies to entrepreneurs, coaches, and professional athletes. Here are a few of their stories:

Benjamin was a Senior Project Manager who couldn't stand the toxic chemicals hiding in every skincare product on the market. So he decided to take bold action and build his own. He created one of the first tallow-based facial moisturizers with 100% clean ingredients. Gregory coached him from formula to production to raving customer reviews.

Dustin was a Director at a multi-billion-dollar tech company, proud of the career he'd built but wondering where he'd lost his mojo. He worked with Gregory to launch a side coaching business helping college students nail interviews at top tech companies. Two months later, he was overbooked.

Amy was an executive photographer for high-powered CEOs. After thousands of headshots, she realized she could read someone's health just by looking at their face. It broke her heart knowing how many of her clients were headed toward an early death if nothing changed. Coaching with Gregory turned that realization into a business: she's now a paid speaker, running workshops and coaching programs that help business leaders get healthy.

Different lives. Different businesses. Same decision to stop waiting.

The investment

Founding Member Investment

After this founding cohort, Paid on Purpose moves to $5K

Pay in full
$2,500
One payment, done.
Payment plan
$999 × 3
Three monthly payments.

The guarantee — complete all 9 missions, show up to at least 9 of the 12 group calls, and if you're not fully satisfied at day 90, you get a full refund. You do the work. Gregory backs the process.

How it works

Three steps between here and your first mission.

01

Apply

No money to send right now. Just fill out the application.

02

Fit call

A 30-minute call to walk through the program, answer your questions, and see if this is the right fit for you.

03

Onboard

Get set up before Monday, Sept 21, so day one starts moving, not explaining.

6 spots, founding cohort

Get Paid on Purpose. For Your Purpose.

The founding cohort starts Monday, September 21. This is where you stop ignoring that little voice.

PAID ON PURPOSE — a program by Gregory Russell Benedikt

Founding cohort · starts Monday, Sept 21